Last Updated: January 9, 2026

At The Beulah Co, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you interact with our services, including our website, app, property management portal, and SMS text messaging program. This policy complies with applicable U.S. federal laws, such as the Telephone Consumer Protection Act (TCPA), and Missouri state laws, including data breach notification requirements under Mo. Rev. Stat. § 407.1500.

‍1. Information We Collect
‍We collect the following types of information:

Personal Information: Name, address, email, phone number (including mobile for SMS), payment details, and tenancy-related data (e.g., lease agreements, maintenance requests).
Technical Information: IP address, browser type, device information, and usage data via cookies or similar technologies.
SMS-Specific Data: When you opt into our SMS program, we collect your mobile phone number and opt-in consent details.

We collect this information when you provide it voluntarily (e.g., during registration or opt-in), through automated means, or from third parties (e.g., credit bureaus for tenant screening, with your consent).

‍2. How We Use Your Information
At The Beulah Co, we use your information to provide and manage property services, including communications via email, phone, or SMS;
to process payments, handle maintenance requests, and enforce lease agreements; to send transactional messages like rent reminders or updates (with your consent) via SMS; to improve our services, analyze usage, and prevent fraud; to comply with legal obligations, such as reporting data breaches.

3. Sharing Your Information
‍We may share your information with service providers (e.g., payment processors, maintenance contractors) bound by confidentiality who assist us, affiliates or successors in the event of a business merger or sale, and law enforcement or regulators when required by law.

‍SMS-Specific Sharing: SMS opt-in or phone numbers for the purpose of SMS are not being shared with any third party and affiliate company for marketing purposes.

We do not sell your personal information to third parties for their marketing purposes under any circumstances.

‍4. Data Security
‍We implement reasonable security measures, such as encryption and access controls, to protect your data. However, no system is completely secure, and we cannot guarantee absolute protection. In the event of a data breach involving personal information, we will notify affected Missouri residents as required by Mo. Rev. Stat. § 407.1500, within the specified timelines.

‍5. Your Rights and Choices
Access and Correction: Request access to or correction of your data by contacting us.

Opt-Out of Communications: For SMS, reply "STOP" to any message. For email, reach out to us at Admin@thebeulahco.com. Note: Opting out of transactional communications may limit service functionality.

Cookies: Manage preferences via your browser settings.
Under Missouri law, we do not have additional state-specific privacy rights beyond federal protections, but we strive to honor reasonable requests.

‍6. Children's Privacy
‍Our services are not directed to children under 18. We do not knowingly collect data from them.

‍7. Changes to This Policy
‍We may update this policy periodically. Changes will be posted here, and we will notify you of material changes via email or SMS if applicable.

‍8. Contact Us
For privacy questions or to exercise your rights, contact:

The Beulah Co
Address: 2026 S 12th Street, Saint Louis MO 63104
Email: Admin@thebeulahco.com
Phone: (314) 579-4009